Next, Haley briefly pivots to the foreign-policy chops she developed at the U.N., saying that while leftists see the U.S.’s founding ideas as evil, “I’ve seen evil.” This is handled clumsily as well. In fact, what leftist critics invariably say is that the U.S.’s ideas are noble, but their implementation has been hypocritically lacking. She solemnly attacks liberals who say the U.S.’s “ideas are not just wrong but racist and evil” as images of Alexandria Ocasio-Cortez, the “1619 Project,” and Black Lives Matter protests are shown. It also, the video’s subtext soon makes clear, positions her as a non-white validator of the good intentions of white conservatives, who will determine the fate of her presidential candidacy. This, she suggests, makes her a natural unifier. The video does get off to an interesting start, leaning into Haley’s racial identity as the daughter of Indian immigrants who grew up feeling “different” in a state with a deep history of racism and Black-white divisions. It looks more like she asked her advisers for some ideas and wound up throwing them all into a mushy stew of poorly cooked messages. She needs a crisp, compelling rationale for her candidacy that grabs potential primary voters and makes them look at her as an alternative to the universally known big boys. The Haley 2024 campaign has a lot of work to do, and she reportedly has zero assets on the ground in states like Iowa and New Hampshire, which will precede South Carolina in the nomination process. Trump has already secured endorsements from Scott’s senior colleague Lindsey Graham along with the current governor, lieutenant governor, state treasurer, and assorted U.S. And her home base is an early state in which both Trump and DeSantis - plus the man she appointed to the U.S. Despite receiving plenty of positive media exposure over the course of her political career, she’s polling in the low single digits in a contest likely to be dominated by Donald Trump and Ron DeSantis. You have to appreciate that what Haley is trying to do is very difficult.
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